I-WeChat, eyasungulwa ngo-2011 njenge-app yemiyalezo elula, iye yavela kwi-ecosystem esebenzayo edibanisa imidiya yoluntu, i-e-commerce, kunye nolawulo lobudlelwane bomthengi. Makhe siphonononge indlela i-WeChat Business eyiguqula ngayo indlela iinkampani ezinxibelelana ngayo nabathengi bazo kwaye kutheni ibe sisixhobo esiyimfuneko kumashishini abo bonke ubukhulu.
Ukunyuka kweShishini leWeChat
I-WeChat, ephuhliswe sisigebenga setekhnoloji saseTshayina iTencent, inabasebenzisi abangaphezu kwebhiliyoni e-1.2 ngenyanga. Ihlala ichazwa njenge "app yayo yonke into" yaseTshayina ngenxa yeempawu zayo ezibanzi. Kwi-2014, i-WeChat yazisa i-Akhawunti yeShishini ye-WeChat esemthethweni, eyavumela iinkampani ukuba ziseke ubukho kwiqonga kunye nokusebenzisana nabasebenzisi.
Iiakhawunti zeShishini zeWeChat ziza kwiindidi ezimbini eziphambili:
- Iiakhawunti zoMrhumo: Ezi zilungele amashishini aqhutywa nomxholo, okubavumela ukuba bathumele uhlaziyo rhoqo kunye namanqaku kubalandeli babo. Iiakhawunti zobhaliso zifanelekile kwiimpawu ezijonge ukubandakanya abaphulaphuli babo ngomxholo onolwazi.
- Iiakhawunti zeNkonzo: Ezi zezamashishini ajonge ukubonelela ngenkonzo yabathengi, i-e-commerce, kunye neempawu ezisebenzisanayo. Iiakhawunti zenkonzo zisebenza ngeendlela ezininzi kwaye zinika uluhlu olubanzi lwemisebenzi.
Lisebenza njani ishishini leWeChat
Ishishini le-WeChat lingaphezulu nje kosetyenziso lwemiyalezo yeenkampani. Ibonelela ngeseti etyebileyo yeempawu ezenza ukuba amashishini akhe kwaye agcine ubudlelwane babathengi, ukuqhuba ukuthengisa, kunye nokuseka ukuthembeka kohlobo. Nazi ezinye iimpawu ze-WeChat Business:
- Iimpawu zeAkhawunti esemthethweni: IiAkhawunti zeShishini ze-WeChat zibonelela ngeempawu ezahlukeneyo, kubandakanya iimenyu zesiko, ii-chatbots, kunye nokudibanisa kunye neewebhusayithi zangaphandle. Ezi mpawu zivumela amashishini ukuba enze amava asebenzisanayo kunye nokuzibandakanya kubalandeli babo.
- I-E-commerce Integration: I-WeChat ivumela amashishini ukuba aseke iivenkile ze-intanethi kwaye athengise iimveliso ngokuthe ngqo ngeqonga. Inqaku elithi "WeChat Store" liye latshintsha umdlalo kwiinkampani ezijonge ukungena kwimakethi enkulu ye-e-commerce yaseTshayina.
- Iinkqubo ezincinci: Iinkqubo ezincinci zeWeChat zincinci, zikhaphukhaphu usetyenziso. Iinkampani zinokuphuhlisa iiNkqubo zabo ezincinci ukunika iinkonzo, imidlalo, okanye izinto eziluncedo kubasebenzisi, ukubonelela ngamava omsebenzisi angenamthungo.
- WeChat Hlawula: I-WeChat Pay, ehlanganiswe kwi-app, yenza ukuba amashishini aququzelele ukuthengiselana kunye neentlawulo. Ibaluleke kakhulu kushishino lwe-e-commerce kunye nezitena kunye nodaka.
- Izakhono zeCRM: Inika izixhobo zoLawulo loBudlelwane boMthengi (CRM) ezivumela amashishini ukuba alandele intsebenziswano yabathengi, iinzame zokuthengisa, kunye nokubonelela ngenkonzo engcono yabathengi.
Izibonelelo kuShishino
Ukwamkelwa kweShishini le-WeChat kubonelela ngeenzuzo ezininzi kwiinkampani:
- Isiseko esikhulu sabasebenzisi: Ngabasebenzisi abasebenzayo abangaphezu kwebhiliyoni ngenyanga, i-WeChat ibonelela ngokufikelela kubaphulaphuli abaninzi nabahlukeneyo.
- Iqonga lemisebenzi emininzi: Idibanisa imiba eyahlukeneyo yobukho benkampani kwi-intanethi ibe yiqonga elinye, ilula ulawulo kunye nokunciphisa imfuno yabasebenzisi ukuba batshintshe phakathi kwee-apps ezahlukeneyo.
- Uthethathethwano kunye neNtsebenziswano: I-WeChat ivumela amashishini ukuba azibandakanye nabathengi bawo ngexesha lokwenyani ngencoko, ukwabelana ngomxholo, kunye neempawu ezisebenzisanayo. Ikhuthaza uvakalelo olunamandla loluntu.
- Idatha kunye nohlalutyo: Iinkampani zinokunyusa ubutyebi bedatha i-WeChat ibonelela ngokuqonda ukuziphatha kwabathengi kunye nezinto ezikhethwayo.
- Ulwandiso lwehlabathi: Ikwandise ukufikelela kwayo ngaphaya kweTshayina. Iyenze yasisixhobo esixabisekileyo kumashishini aphesheya afuna ukunxibelelana nabemi behlabathi abathetha isiTshayina.
isiphelo
Ishishini le-WeChat libe sisixhobo esiyimfuneko kwiinkampani ezijonge ukunxibelelana nabathengi baseTshayina nangaphaya. Njengoko amashishini eqhubeka nokuziqhelanisa ne-digital landscape eguqukayo, i-WeChat Business ikulungele ukudlala indima ephambili kwizicwangciso zabo kwiminyaka ezayo.
Phawula: Ukuba ufuna ukufunda malunga noMphathi weFacebook lelinye iqonga elikhulu leshishini, nceda undwendwele iphepha lam https://android1pro.com/facebook-manager/
Zive ukhululekile ukubuza imibuzo malunga nesi sithuba ngokubhala kwicandelo lezimvo elingezantsi.