Umphathi we-Facebook, owaziwa ngokuba nguMphathi weShishini likaFacebook, liqonga elibanzi eliphuhliswe nguFacebook elivumela amashishini ukuba alawule kwaye alungelelanise amaPhepha kaFacebook, iiakhawunti zentengiso, kunye neenzame zokuthengisa kwindawo enye esembindini. Isebenza njengesixhobo esinamandla kumashishini ukuba alungelelanise ulawulo lwabo lweendaba zoluntu kunye namaphulo eentengiso kwiqonga le-Facebook.
Iimpawu eziphambili zoMphathi weFacebook:
- Iphepha kunye noLawulo lweAkhawunti: Umphathi we-Facebook wenza ukuba amashishini alawule amaPhepha kaFacebook amaninzi kunye neeakhawunti zentengiso ukusuka kujongano olunye https://business.facebook.com. Olu phawu lu; ngakumbi; luncedo kwiiarhente okanye kumashishini aphatha iiakhawunti ezininzi zabathengi okanye iimpawu. Yenza lula inkqubo yokufikelela kunye nokulawula ii-asethi ezahlukeneyo kunye neeakhawunti.
- Iimvume zoMsebenzisi kunye noLawulo lokuFikelela: NgoMphathi we-Facebook, amashishini anokwabela iindima kunye neemvume kumalungu eqela okanye amaqabane angaphandle. Inika amanqanaba ahlukeneyo okufikelela kumaphepha, iiakhawunti zentengiso, kunye nezinye izinto. Olu phawu longeza ukhuseleko kunye nolawulo. Oku kuqinisekisa ukuba ilungu ngalinye leqela linenqanaba elifanelekileyo lokufikelela ngokusekelwe kwiimfanelo zabo.
- Ukudalwa kwePhulo leNtengiso kunye nokuPhuculwa: Ibonelela ngeseti ebanzi yezixhobo kunye neempawu. Ezi zixhobo ziluncedo ekudaleni, ekuqaliseni, nasekuphuculeni amaphulo eentengiso. Amashishini anokuyila kwaye enze ngokwezifiso iintengiso zawo, ajolise kubaphulaphuli abathile ngokusekelwe kumanani abantu kunye nezinto ezinomdla, kwaye abeke uhlahlo lwabiwo-mali kunye neenjongo. Iqonga libonelela ngeempawu zokuphucula ezomeleleyo zokwandisa ukusebenza kwephulo kunye nokufezekisa iinjongo zokuthengisa.
- Ingxelo kunye noHlalutyo: Ibonelela amashishini ngohlalutyo oluneenkcukacha kunye nobuchule bokunika ingxelo. Inika ulwazi malunga nokusebenza kweentengiso, ukubandakanyeka kwabaphulaphuli, ukufikelela, kunye nezinye iimethrikhi eziphambili. Amashishini anokulandelela impumelelo yamaphulo abo. Banokulinganisa imbuyekezo kutyalo-mali (ROI), kwaye bafumane ulwazi oluxabisekileyo oluqhutywa yidatha ukwazisa izicwangciso zentengiso zexesha elizayo.
- Intsebenziswano kunye noLawulo lweQela: Iququzelela intsebenziswano phakathi kwamaqela okuthengisa ngokuvumela amashishini ukuba ameme amalungu eqela kunye namaqabane ukuba asebenze kumaphulo. Amalungu eqela anokwabelwa iindima ezahlukeneyo kunye neemvume, ukulungelelanisa ukusebenza kweqela kunye nokuqinisekisa intsebenziswano esebenzayo.
Iinzuzo zoMphathi we-Facebook:
- Ulawulo oluLungisiweyo: Umphathi we-Facebook wenza lula ulawulo lwemidiya yoluntu ngokudibanisa amaPhepha amaninzi kunye neeakhawunti zentengiso kwiqonga elinye. Iphelisa imfuneko yokungena kunye nokuphuma kwiiakhawunti ezahlukeneyo, ukugcina ixesha kunye nomgudu.
- Ukhuseleko olomeleziweyo kunye noLawulo: Inqaku leemvume zomsebenzisi zoMphathi we-Facebook lonyusa ukhuseleko ngokubonelela amashishini ngolawulo lwegranular phezu kokuba ngubani onokufikelela kwaye alawule iimpahla zabo zikaFacebook. Inceda ukuthintela utshintsho olungagunyaziswanga okanye ukusetyenziswa kakubi kweeakhawunti.
- Ukuphuculwa kweNtsebenziswano: Iimpawu zokusebenzisana zoMphathi kaFacebook ziququzelela ukusebenza kweqela kunye nolungelelwaniso kumaqela okuthengisa. Amalungu eqela elininzi anokusebenza kunye kumaphulo, eqinisekisa intsebenziswano esebenzayo kunye nemveliso.
- Ukwenziwa kweZigqibo eziqhutywa yiDatha: Ucazululo oluluqilima kunye nekhono lokunika ingxelo lwenza ukuba amashishini aqokelele iimbono ezixabisekileyo ekusebenzeni kwamaphulo awo eentengiso. Le datha inceda amashishini enze izigqibo ezinolwazi, asebenzise izicwangciso zawo kwaye afumane iziphumo ezingcono.
- Ulawulo lweNtengiso yeNtengiso: Ngokusebenzisa uMphathi we-Facebook, amashishini anokulawula iikhankaso zabo zentengiso, abaphulaphuli, kunye ne-asethi kwindawo enye. Oku kulungelelanisa inkqubo yokudala kunye nokwandisa iintengiso, ukuvumela amashishini ukuba agxininise ngokufanelekileyo kwiinjongo zabo zokuthengisa.
isiphelo
Ukuququmbela, Umphathi we-Facebook liqonga elinamandla elibonelela ngamashishini ngeseti ebanzi yezixhobo kunye neempawu zokulawula kunye nokwandisa amaPhepha kaFacebook kunye nemikhankaso yentengiso. Ibonelela ngezibonelelo ezinjengolawulo olulungelelanisiweyo, ukhuseleko olongeziweyo, intsebenziswano, ukwenza izigqibo eziqhutywa yidatha, kunye nolawulo lwentengiso olusembindini, ukuxhobisa amashishini ukuba asebenzise amandla apheleleyo e-Facebook kwiinzame zabo zokuthengisa.
